The growth of online marketing has been phenomenal in recent years. However, some offline strategies continue to fetch significant benefits. One such approach is the use of vehicle wraps.
Vinyl wraps for vehicles act as a great advertising tool. They also provide many additional advantages. Read on to find out how your business can benefit from investing in vehicle wraps.
What is a Vehicle Wrap?
Vehicle wraps involve the application of a printed sheet of laminate on the outside of a business van or truck. The printed sheet can carry relevant information about the business. It can also include attractive designs and colors to capture the attention of onlookers. Van and truck wraps make your brand more prominent. They make your vehicle a moving billboard and add a unique personality to your brand.
Vehicle Wraps Relevant and Eye Catching – Why?
Wrapped vehicles are hard to miss. Unlike most modern marketing approaches, van wraps get your message out in the most unobtrusive way. They are cost-effective. They help small businesses to think beyond the crowded online space. They last long and can protect your car from scratch and abrasion.
Most importantly, it allows you to add a creative touch to your business. Truck wraps can represent clever verbal or visual puns, provide a call-to-action, include unique prints or images.
Some businesses have made heads turn with a bit of humor in their wrap design. For instance, a retail optical chain Specsavers used a unique vehicle wrap with a bus backed up into a parking sign. The words on the wrap indicated that if the driver had gone to Specsavers, he would have saved himself from the mishap.
Businesses That Can Benefit from Van and Truck Wraps
1) Skilled Trade Services
Freelance electricians, plumbers, and the like depend on their skills to run their business. Vehicle wraps help these skilled professionals to penetrate the market quickly. When wrapped vehicles move around the city or are parked at a client location, they can easily attract potential customers.
In addition to serving as an affordable advertising tool, the vehicles also influence public perception. Wrapped vehicles make your business look more professional, trustworthy, and committed to quality. They allow you to showcase your unique selling points conveniently.
2) Businesses with Home Delivery Service
Several businesses deliver their products to customers. Examples include flowers, electrical appliances, mattresses, furniture, etc. Also, some companies offer white-glove delivery along with installation services.
Branding your delivery vans is a great way to reach more customers. Customers feel more comfortable having a vibrantly wrapped delivery vehicle at their doorstep rather than attending to a mystery vehicle. Sometimes your delivery vehicle can act as a reminder to buy certain products. For instance, most people hold on to their old mattresses for too long. An attractive delivery truck can change their mind.
3) Catering Business
Dropping off food at event venues is a part of the catering business. Why not enhance your professional image by branding your delivery trucks? Business gatherings and wedding venues are great places to meet potential customers. Van and truck wraps can make you look more qualified while you are doing your job. In addition to the taste of your food, a truck wrap can also enhance your brand value.
4) Food Trucks
Food trucks probably benefit the most from vehicle wraps. The vinyl wraps of the food truck can include everything from the logo to the complete menu. Business owners can feel free to experiment with different creative ideas to capture the attention of people. For instance, when you spot a food truck with the image of a perfectly grilled sandwich with oozing cheese and a side of crispy fries, then you are undoubtedly drawn towards it.
5) Companies offering Transportation Services
If you run a taxi service or provide customer shuttles within your city, wraps can help you stand above the competition. People will easily recognize your vehicles. They feel safer when they recognize your brand. The vehicle wrap shows your commitment to quality of service.
6) Lawn Care Companies
Lawn care and landscaping companies already own a fleet of vehicles. The vehicles move around the city and offer their services. The vehicles carry all essential equipment.
Can lawn care services benefit from van and truck wraps? Yes, lawn care providers and landscapers can benefit in many ways by choosing vehicle wraps.
- There is no significant investment involved. You can revamp your existing fleet of vehicles with creativity and color. Wrapped vehicles can save painting costs and offer additional protection too.
- Wraps can showcase your contact details predominantly.
- When your team is at work in the client location, your truck is parked in the neighborhood for a long time. The attractive vinyl wrap makes it more likely for potential customers to approach your service.
7) Home Repair Companies
Home repair and home improvement services can market their business efficiently through van and truck wraps. Wrapped vehicles advertise the business while on the road or when parked at a client’s place. The wrap can include critical information such as an outline of services offered, contact information, areas serviced, etc. People often ignore minor repairs in their homes and offices. Your smartly designed vehicle can ring a bell for these people.
8) Medical Transport Vehicles
Van wraps for hospital vans can provide the following benefits.
- Vehicle wrap gives an uplifting and comforting appearance to the van.
- Wrapping increases the credibility of your practice.
- More lives could be saved when you are vehicles are more noticeable.
- Your unique design can convey the core message of your practice.
- The contact number from the vinyl wrap can be helpful during an emergency.
The Bottom Line
A fantastic wrap design is a great way to boost brand awareness and recognition for any business. Many businesses, starting from popular broadcasting networks to one of the world’s largest shipping conglomerates, have made the world notice with their quirky vinyl wraps. The key is to find the best vehicle wrap team that promises high-quality and timely service.