A professional adding a vehicle wrap to a semi-truck in Austin.

Car decals and vehicle wraps share the same goal: to promote your business. But how do they differ, and which offers better success? At The Wrap Genius, we’re on a mission to provide high-quality and cost-effective services to help drive more traffic and attention to your commercial business. 

If you want to take your Austin business to the next level, consider high-quality vehicle wrapping or decal services with our experienced staff. Contact us online or call (512) 677-5130 today to learn more!

What is a Decal?

A car decal is a special sticker used to decorate or advertise on a vehicle. However, unlike regular stickers you can get at the discount store, decals are made from vinyl or polyester. They typically consist of three layers to withstand common outdoor weather conditions without tearing your flashy new advertisement. Decals are a great affordable option for people looking to promote their local business.

What is a Wrap?

A vehicle wrap is a large high-quality vinyl applied directly to a vehicle, altering its appearance. They’re entirely customizable, coming in various colors, graphics, and finishes to give your vehicle the exact look you want. They can be applied to the entirety of a vehicle or partially. While wraps are more expensive than decals, vehicle wrapping is a worthy advertising investment. Think of it this way: wraps are like giant billboards in the middle of the road. They’re sure to capture the attention of fellow drivers and pedestrians anytime and anywhere.

What Each Service Entails

With decals, the process is simple. We’ll work with you to get an idea of your decal’s size, placement, and design. Decals are typically smaller, often seen on the back of vehicles, such as back windows. Once you approve the design, the application is quick and seamless.

Whereas the application process for vehicle wrapping is a bit more tedious, but well worth the wait for stunning results!

Vehicle wraps can be applied to cars, trucks, vans, and trailers, involving a similar design process as decals. You’ll work with a designer, providing them with any files or references you have for your business. This can include logos, fonts, color palettes, and more. Then it’s time for the wrapping to begin.

This commonly involves preparing the paintwork by thoroughly cleaning the car and allowing it to dry before application. Once this is complete, the vehicle’s surface is sprayed with water and solvent for the wrap to adhere to. The actual wrapping is a careful process, as the wrap is measured to the exact fit of your vehicle and covers every inch of its body. A professional will have the proper tools to ensure no bubbles are left, and that every seam is fitted perfectly. 


Decals are great for business owners looking for a more cost-efficient way to upgrade their vehicles. They’re simple and quick to apply.

However, vehicle wrapping is a great way to make your business stand out amongst a sea of cars. It offers a sleek, professional look leaving a long-lasting first impression for future and current customers. 

For a Professional Look, Hire the Professionals at The Wrap Genius

Whether you’re looking to add decals or wrapping to your fleet, advertising is essential for the success of any business, and The Wrap Genius can help. Contact us online or call (512) 677-5130 for a consultation today.

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(512) 677-5130

1000 CR 308, Suite 210
Jarrell, TX 76537